Denon Moore, CEO and Founder of The Urban Cookie has been in the baking and pastry business for over 15 years. She even met her husband Sean while working together at a trendy bagel shop in the late 1990s. Perhaps that's where she also "fell in love" with commercial baking.
Her baking journey was a little unconventional. She grew up living with her grandmother and gives lots of credit to her for her love of scratch baking. She remembers fondly coming home from school to a fresh-baked treat - be it a cookie, cake, or muffin. "Nothing rivaled Grandma's baking," explains Denon.
Denon received her Bachelor of Arts with a degree in Psychology and went from working in the bakery and restaurant industry to being a counselor focusing on Independent Living and Vocational Rehabilitation. She found a passion for teaching others about nutrition, cooking, baking, and finding and keeping a job. Her career took an extreme detour in 2007 when she decided to combine all of her skills to open a bakery with the intent to hire individuals with disabilities.
After opening Cake Crumbs Bakery in 2007, she grew the company rapidly and with great success – hired, trained, and retained many people with disabilities while simultaneously developing a thriving and growing bakery concept that is still today beloved in the Denver area.
Her bakery concept took off, and within the next ten years, she opened a wholesale facility, a café, and two food trucks. After achieving much success, Denon and her husband sold the businesses in 2017 to focus on their family.
Shortly after that, she took a leadership role with a small company that became an apparent "desk job." And as many entrepreneurs can relate, the last and worst place to be stuck is behind a desk. Denon is very much a mover and shaker. SO, with her combined passion for the bakery industry, personal love of all things cookies, and something we all called a GLOBAL PANDEMIC, she put on her baker's apron once again and with the collective creativity of her husband Sean, and two sons Andrew and Carter, Denon designed, engineered, and opened The Urban Cookie on January 15th, 2021.
In her own words, "life is too short not to love what you're doing."
When she's not working on the cookie shop, you'll find Denon dabbling with home renovations, hiking the Colorado Rockies, spoiling her Labradoodles, and spending quality time with her family.
Denon's big goal for the next ten years is to help other aspiring bakers and entrepreneurs open and operate their Urban Cookie shops; she wants to have at least one cookie shop in all 50 states.
Her motto is simple: spread joy, share cookies.
Since his early college years, Sean Moore, VP of Business Development, has been involved in the baking industry. He found himself quickly accelerating to a New Store Trainer with that same trendy bagel shop he met Denon at. This modern bagel shop was opening at 2 – 6 stores per month for several years. Sean got to assist with opening several dozen shops where his focus was on kitchen systems and processes and customer service.
After receiving a Bachelor of Science degree in Marketing, his career took him in the direction of sales and marketing within the home repair and remodeling industry. Working with two highly valued American-made and globally distributed companies, Sean saw tremendous growth and success until the recession of 2008 made a giant impact on the industry. Trying to hobble along and manage the changing climate, Sean decided to leave the industry and become business partners with Denon in 2010. Despite the recession, Cake Crumbs was booming and needed Sean's expertise.
It was just a short 3 months after joining Denon in her efforts that Sean introduced the Denver market to the beloved Clementine, The Denver Cupcake Truck, and within the next 3 months, the truck went from selling 500 cupcakes a week to a record-breaking 10,000 cupcakes a week. It was an overnight success and a global hit. Everyone loved the cupcake truck, making news worldwide and even landing an article in Italy's Cosmopolitan Magazine.
The team knows Sean to think way outside the box and reach for the stars. He's a natural people person and connector and can be equated to the bunny with long-lasting batteries – he never tires; he goes and goes and goes.
Sean's big goal for the next ten years is to have a cookie shop in 5 other countries. Combined with his love for international travel and history, he'd love to connect to the world with his passion for people, sweet treats, and business.
If Sean's not working on the cookie business, you'll find him working at his kickboxing studio (as a franchise owner), or he might be working on a home remodel project, gardening, or sharing a glass of fine wine or whisky with good friends.
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